Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Keith Wailoo, History, SPIA; Ruha Benjamin, African American Studies
November 17, 2021 · 6:00 pm—7:30 pm · Labyrinth Books and Livestream
Labyrinth Books; Department of African American Studies; Humanities Council
Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted and how the industry’s disturbingly powerful narrative has endured to this day. We invite you to a discussion between Keith Wailoo (History, SPIA) and Ruha Benjamin (African American Studies), two exceptional scholars of race in America.
For full details and to register for the livestream, click here. Proof of vaccination and mask are required for in-person attendance.
This event is co-sponsored by the Department of African American Studies and the Humanities Council.