Loading Events

Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

November 17, 2021 · 6:00 pm7:30 pm EST · Labyrinth Books and Livestream

Labyrinth Books; Department of African American Studies; Humanities Council

Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted and how the industry’s disturbingly powerful narrative has endured to this day. We invite you to a discussion between Keith Wailoo (History, SPIA) and Ruha Benjamin (African American Studies), two exceptional scholars of race in America.

For full details and to register for the livestream, click here. Proof of vaccination and mask are required for in-person attendance.

This event is co-sponsored by the Department of African American Studies and the Humanities Council.

Humanities Council Logo
Italian Studies Logo
American Studies Logo
Humanistic Studies Logo
Ancient World Logo
Canadian Studies Logo
ESC Logo
Journalism Logo
Linguistics Logo
Medieval Studies Logo
Renaissance Logo
Film Studies Logo