From The Tokyo Toilet to Perfect Days
Koji Yanai, Founder of The Tokyo Toilet, Director of the Board, Group Senior Executive Officer, Fast Retailing (Uniqlo); Founder of The Tokyo Toilet
Thu, 11/9 · 4:30 pm—6:00 pm · Arthur Lewis Auditorium, Robertson Hall
Kahneman-Treisman Center for Behavioral Science & Public Policy; Princeton Global Japan Lab; PIIRS; East Asian Studies Program
In 2020, the public toilet renovation project, “THE TOKYO TOILET” commenced in Shibuya, Tokyo. Representing Japan and featuring 16 internationally renowned creators, including architects at the forefront, this project brought the world’s highest level of creativity and design to the often-overlooked realm of urban architecture – the public toilet. It successfully introduced new value.
In this talk, founder of the project Koji Yanai will explain why he embarked on the toilet project and what insights he gained. Respondents will talk about how this project illustrates behavioral design, novel takes on addressing global health and sustainability, and how public-private partnerships can be successful.
Register here. A reception will follow the talk and panel in Dodds Atrium, Robertson Hall.
Note: Mr. Yanai also initiated a new film project to address the challenges of The Tokyo Toilet project and his debut production, Perfect Days, earned the Best Actor award at the 2023 Cannes International Film Festival. Perfect Days will be screened, for free, to the University community on November 10 at 6:30 pm, well prior to widespread North American release.